A course for you to help you navigate through all the steps of building a successful start-up. Explained by someone who has done it before.

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16 Hours

Actionable Content

8 Chapters

Startup Guide From A-Z


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An action packed course, filled with frameworks and mental models that will help you launch your dream start-up 🚀

Contents of the 8-chapter Guide of Startup

Chapter 1: How to shortlist a bunch of startup ideas?

1hr 41mins

How to shortlist 3-5 ideas from the dozens of ideas out there.

Chapter 2: How do you pick the right startup idea?

1hr 40mins

How to pick the 1 idea to work upon, from the 3-5 ideas you have shortlisted.

Chapter 3: Finding your co-founder and the founding team

1hr 32mins

What to look for in your cofounder (or whether you should have one) and the founding team.

Chapter 4: Basics of founder equity and ESOPs

1hr 48mins

How to split equity between your cofounder and yourself. And how do ESOPs actually work?

Chapter 5: Basics of fundraising

1hr 57mins

Whether to raise funds, how to determine valuation, determining how much to raise and shattering myths around fundraising.

Chapter 6: Planning and building your product’s first version

1hr 48mins

What does MVP (Minimal Viable Product) mean and how to go about building one.

Chapter 7: Pricing your product

1hr 46mins

How to price your MVP when you first release your product.

Chapter 8: Releasing your product and getting the first customers

1hr 34mins

How to get your first 1,000 customers, find product-market-fit and pivot, if you have to.

Know your coach

Ankur Warikoo

A course for you to help you navigate through all the steps of building a successful start-up. Explained by someone who has done it before.

After selling in 2010I started Groupon’s India business in 2011 and was its CEO until 2015. I was also Head of Groupon APAC from 2013-15. In 2015, I Co-founded and was its CEO until 2019.

At nearbuy,com, we built a high-performance team of more than 400 people, generated $100Mn of annual sales, raised more than $40mn from marque investors & exited for more than $100mn.

I have been fortunate enough to be on the list of Fortune 40 under 40 and am one of the top 25 LinkedIn profiles in India. I am also a content creator with more than 1.8Mn followers across LinkedIn, Twitter, YouTube, Instagram and Facebook.

I am an angel investor and love mentoring first-time entrepreneurs hoping I can help them avoid the same mistakes that I made when I started up.

“The Complete Guide to Starting Up is my 11 years of entrepreneurial experience condensed into a comprehensive but easy to understand course.”

You Will Learn How To

Pick the right business idea

Build a Winning Team

Pricing your Product

Raising Funds

Build Product’s First Version

Get First Customers

Who Can Take This Course?


Congratulations on starting young! More than 20% of the course students are currently studying. You will appreciate the simple explanations and frameworks that will tell you what to expect when you start up.
Full-Time Job

Almost 60% of my students are like you. If you wish to startup but not sure which idea to work on and how/whether to proceed, this course will have all your questions answered.


I promise you will come back telling me how much this course has helped you find answers to the questions you are struggling with in your startup.


Want to move from hustling solo to building a team? The course will help you with the core concepts of hiring & much more.

Get Certified!

When You Complete This Course

…you receive a ‘Certificate of Completion’ signed and addressed personally by me, your guide and mentor – Ankur Warikoo

…Upskill, Add and Share this certificate with your Resume/ CV or on your LinkedIn Profile

(Congratulations! You are officially a Lifetime Member of the Warikoo Community.)

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Get a refund, no questions asked!

If at all you are unhappy with this course, you can cancel anytime within 14 days of Purchase and get a full refund.

No awkward questions or complicated ‘Terms and Conditions’ applied.

Just send an email on [email protected] & your purchase will be cancelled and the money will be refunded within a few hours.

Frequently Asked Questions

How long will it take to get access of the course?

Your credentials to access the course will be delivered to your inbox within 5 minutes of your purchase. Please check your promotions tab as well. The email will come from [email protected]

I made a payment but did not receive an email?

Drop me an email on [email protected] & I’ll look into this for you.

Where will the videos be hosted?

You will get a unique access link & password.

Can I cancel my course purchase if I don’t like it? Will I get a refund?

Yes! You can cancel your course within 14 days of purchase if you don’t like it.
I don’t want your money if you are not happy with the course.
You can email me on [email protected] & I’ll cancel and refund your money within hours.
No awkward questions asked.

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